Advertising, Marketing, and Internet Pioneer
Eric V. Kennedy started his career in 1985 at the age of 19 when he joined the launch of the internationally renowned consumer publication duPont REGISTRY. A top producing advertising account executive, Eric, made the company’s “Million Dollar Club” by the age of 23. With an early addiction to technology, he actually loved being known as a “computer geek,” and lead the company into the information age with the company’s first network-based sales management systems. Later, at the age of 27, he was appointed Executive Vice-President.
A Diverse Career Path in Publishing, Marketing, Advertising, Web Development, Social Media and SEO
The duPont REGISTRY offered a unique and diverse career path for Eric where he served the company in many roles as Editor-in-Chief, President of dupontregistry.com, and headed up the launch of new titles. He also served on the Company’s Board of Directors. Under Eric’s guidance as Editor-in-Chief, the duPont REGISTRY launched their Buyers Gallery of Fine Homes which was recognized in 1995 as one of the 50 most noteworthy launches by Hearst Magazine Enterprises. There were nearly 900 titles launched that year.
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Unique and Diverse Experiences in Media, Advertising, and Internet Technology
After having the fortunate experience of working with and learning from successful business leaders for more than 16 years at the duPont REGISTRY, he ventured out on his own to serve clients as a consultant of traditional, emerging, and social media. Eric also founded Atlantis Magazine, and co-founded The MOJO Guides (launched in Tampa Bay, Sarasota, Washington, D.C., and Sydney Australia), The Tampa Bay Fine Wine Guide, and BigDeelio.com.
Consulting Expertise & Guidance for Every Media & Technology Challenge
Today, he consults businesses and their leaders on how to more effectively position their magazines, websites, and digital properties in what is a rapidly changing, technology-driven, “mediascape.” Today, there is a common theme on how to best utilize the quantum and exponential growth of emerging media in the digital realm. And more importantly, how to avoid being left behind. A media, branding, search engine optimization, and messaging consultant who understands not only how individual and unique his clients are, but that their needs must be met in a manner that is made to fit their unique marketplace, customer needs, and expectations.
Eric has served as a member of the board of directors for Preferred Commerce, Inc./Growums, as Communications Chairman for the International Council, a diplomacy project of the U.S. State Department, as an advisor to the Combat Wounded Veteran Challenge and as a board member of Fashion, Feathers, and Fur. An organization formed to benefit animal charities. In addition, Eric also serves on the board of directors and is a creative consultant to SCI Television Productions, a Chicago-based media production business. SCI creates award-winning programming for broadcast and Fortune 500 clients around the world.
Eric has worked with major companies throughout his unique and diverse career.