Think Social media for business is optional? You better think again. Social media is now the most essential way to reach customers that you have and new customers that you want. The data that social media platforms provide you with all you to gain valuable insights about your customers, competitors and grow your brand.
What are the main benefits of social media for brand building?
1. Increase brand awareness for starters
Did you know that over half of the world’s population currently uses social media, platforms like Facebook, Instagram or Twitter? This makes a readily available and easy to access way for you to reach new and highly targeted potential customers.
If you think that customers only connect with brands they already know on social media you better think again. Hard data shows that 83 percent of Instagram users say they discover new products on its platform.
Facebook campaigns have shown to increase brand awareness among all types of product enthusiasts and the companies regularly achieve massive gains in ad recall.
2. Social media is the only place that your brand becomes human
Social media gives you the ability to project a real human connection with users. This is commonly referred to as “Meaningful Relationship Moments” and is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
Give your brand authenticity that builds trust with potential customers which in turn nurtures brand receptiveness and drives new business. Yes, social media provides the best place for your brand to get real.
Take the opportunity to convey to potential customers how you embrace values, how your product actually works, and how you put the interests of your employees and customers ahead of just making a profit.
3. Social media is where your brand can become a thought leader
The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs, and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.