Think Social media for business is optional? You better think again. Social media is now the most essential way to reach customers that you have and new customers that you want. The data that social media platforms provide you with all you to gain valuable insights about your customers, competitors and grow your brand.
What are the main benefits of social media for brand building?
Increase brand awareness for starters
Using social media sites such as Facebook, Instagram and Twitter is a convenient and effective way for you to reach new and highly targeted potential customers. Did you know that over 50% of the world’s population currently uses social media?
A large portion of the world’s population uses social media and they’re always looking to be entertained by likes, comments, follows, shares and more. This presents a great opportunity for you to reach out to new and highly targeted potential customers that are ready to engage in your brand!
The reach of social media is global, with an estimated 2.7 billion people worldwide using these platforms. This makes it a valuable addition to your marketing toolbox. We can help you find the right audience for your business.
2. Social media is the only place that your brand becomes human
Social media gives you the ability to project a real human connection with users. This is commonly referred to as “Meaningful Relationship Moments” and is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
Give your brand authenticity that builds trust with potential customers which in turn nurtures brand receptiveness and drives new business. Yes, social media provides the best place for your brand to get real.
Take the opportunity to convey to potential customers how you embrace values, how your product actually works, and how you put the interests of your employees and customers ahead of just making a profit.
3. Social media is where your brand can become a thought leader
The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs, and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.