Digital Marketing

A rose by any other name is still a rose and digital marketing is still marketing.

Digital marketing is the primary way that today’s businesses are getting their message in front of their best prospects and customers.

The first law of marketing is to make sure to make the right offer at the right time and in the right place. Enter the new era. Today, your potential new customers are online: hanging out in social media spaces, keeping abreast of the news, and searching online for products and services that they are interested in purchasing.

Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

If you’re new to digital marketing, you may feel a bit overwhelmed about comprehending all of the different online marketing tactics used in digital marketing.

eric kennedy

Digital delivers a non-linear marketing approach for communications.

To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free-flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.

A Nielsen Global Connected Commerce Survey conducted interviews in 26 countries for the purpose of documenting how consumers were using the Internet to make shopping decisions in stores and online. The study revealed that online shoppers are increasingly looking to purchase internationally. Further revealed was that over 50% who purchased online in the last six months stated that they bought from an overseas retailer.

Digital marketing increasingly allows marketers to use an omnichannel strategy. This is becoming ever important for enterprises who know that they have to adapt to the changing expectations of consumers. Consumers who are interested in more sophisticated offerings throughout the purchasing process.

Omni-channel retailing requires analyzing consumer behavior from a multi-dimensional viewpoint, and careful observation of what influences their buying habits. Retailers are more and more focused on their online presence which includes online shops that operate alongside existing store-based outlets.

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